recruiting future with matt alder

innovation and futurology for recruiting

the world’s most popular interview-based podcast for senior talent acquisition and hr professionals. guests are thought leaders and practitioners, many of whom have global reputations for innovation.

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effective storytelling is a crucial part of hiring, flowing through recruitment marketing, employer branding, assessment and onboarding but does your organisation have a strategy that sits behind it? knowing what kind of stories to tell and how and where to tell them is something that brings a considerable competitive advantage. so how can we all get better at telling our stories compellingly and effectively?


my go-to storytelling expert is journalist, writer and tech entrepreneur shane snow. i'm delighted to welcome him back to the show to do a deep dive into storytelling strategy. in a world of challenging talent markets and virtual hiring processes, this interview is a must listen for everyone.


in the interview, we discuss:


  • why business storytelling is important and what it can achieve


  • the four elements of a great story


  • storytelling in employer branding and recruiting


  • the three different types of business story


  • why should people care?


  • how and where do you tell a story?


  • weaving storytelling into every piece of communication •


a full transcript will appear here shortly.


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the team

matt alder

the host
matt alder is a strategic consultant, and globally recognised talent acquisition thought leader focusing on all aspects of hr technology, recruitment marketing and employer branding.